AH Design & Sourcing Studio helps clothing brands design, develop and source incredible products that truly resonate with their audiences.

 

We’ve worked with 800+ brands and founders, supporting everything from first collections to full seasonal ranges for established names. Our work spans creative direction, product design, brand positioning and end-to-end sourcing, with clients including Frasers Group own brands, about:blank, Playboy and HYPEBEAST.

 

What clients come to us for is clarity. We bridge the gap between creative vision and commercial reality, turning ideas into production-ready products that make sense on margin, scale and long-term brand positioning. Every decision is filtered through customer psychology, cost structure and how the product actually performs once it’s in the market.

 

The studio is led by Alexei Hamblin, founder of the clothing project RIVER GOD, which has been running for over three years with multiple GQ features, successful product launches and live activations. Building a brand firsthand with real budgets, real suppliers and real risk has shaped how the studio operates and why our approach is practical, not theoretical.

 

On the production side, we maintain direct, ongoing relationships with manufacturers across South-East China and the UK, including factories producing for some of the world’s largest fashion brands. These are long-term partnerships built through regular factory visits and in-person development cycles, allowing us to move efficiently from concept to sampling to scalable production without quality drop-off.

 

Underpinning the studio’s creative work is a strong commercial foundation. Alexei holds an Honours degree in Business Management with Entrepreneurship (BSc) from Warwick Business School, awarded via a competitive scholarship. This ensures the studio approaches every project with a clear understanding of growth, risk, pricing and operational execution.

 

AH Design & Sourcing Studio operates as a 360° partner — from defining what a brand should make, to designing it properly, to getting it produced at the right level. The goal is simple: build brands that last, not brands that chase hype.